Mike broke it down like this:
FLOOR 1: Nose-Level Products
- Breathe Right strips
- Nasal dilators
- Nasal sprays
These widen your nostrils. That's it.
FLOOR 2: Mouth-Level Products
- Mouthpieces (MADs)
- Chin straps
These reposition your jaw to pull your tongue forward.
FLOOR 3: Airflow-Level Products
- CPAP machines
- Electronic nasal airflow devices
These deliver air pressure to keep your throat open.
Mike's point hit me like a truck:
"When you say you've tried everything, you actually tried 2-3 products from ONE floor. Most people never even discover Floor 3 exists."
I pulled out my credit card statements.
Every single product I'd bought was Floor 1.
Nasal strips. Nasal dilators. Throat sprays.
All targeting my nose.
But here's the thing Mike explained: Most snoring doesn't come from your nose.
It comes from your throat collapsing when you sleep.
That's why Floor 1 products never work.
They're opening the wrong door.